Visual Mark as an Identity
The logo is a combination of the planet and letter aspects of the title of this series. Simplified shapes are used so that it's easily identifiable on postcards.
Letterforms that Tell a Message
The facts are everywhere. This project uses a straightforward tone of voice and an objective perspective that does not need explanation. I deliberately avoided personification of nature, because climate change is built upon human centrism, and nature doesn't care.
A postcard made in response to animal cruelty in tourism urging people to observe and understand how these agencies or zoos treat their animals.
#7: Actively Say "No"
Encourages the receiver to connect the dots themselves. Proaction in saying "no" can be the best way we can help climate change.
#6: When in doubt, avoid big fish
The letterforms are made of rope to resemble fishing nets as this is a response to unsustainable overfishing. The color palette is inspired by bioluminescent creatures of the sea and the night sky.
It saves money and energy. Pun intended. Notable details include butt freckles.
#4: Whenever possible, hang your laundry
Hanging out your laundry to dry under the natural resource that is the sun makes your clothes smell better and saves money that otherwise would be spent on dryer sheets and electricity. And it's good for the planet.
#3: Pool party!
Sharing transportation is fun and cheaper and you can curse at people together. And of course, less greenhouse gases.
#2: Lick the last bit of food from your plate
Grownups in my life have cultivated in us the habit of finishing every last drop of food by "scaring" us with stories of our future significant others having tons of pimples if we leave rice on our plate. I now realize that's just mean to people with acne, but pimples—just like everything else—were a big deal for us as kids.
#1: Stop packing everything in plastic!
A lingerie store I went to had at the time recently implemented a no-plastic-bag policy. You could purchase a recycle bag if you'd like. A mean customer, upon learning this at the checkout counter, scolded the store clerk for being "cheap" and not providing a plastic bag. No matter what materials (paper, plastic, etc.) are used for packaging, reusing is the solution.