Client | Speculative Project
Category | Illustration, Advertising
I received my first ever real lipstick as a gift from my sister on my 26th birthday and it was from MAC Cosmetics. MAC's branding is bold, editorial, and experimental. It doesn't give Pinterest-pretty, but rather fashion meets attitude. This illustrated ad incorporates the iconic and eye-catching visuals of the passion flower. Ornamental to reflect their high-end look, but also not conventional or delicate. Her hair forms the MAC logo. The girl looks straight at you, challenging, confident, in line with the MAC identity.
Sketches
